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Heritage
Collectables
garners
one-third of its
annual sales at
a dozen shows
and needs as
much space as
possible to
display its
commemorative
knives and
firearms.
Think small,
Skyline advised
– and designed a
tabletop exhibit
with maximum
attraction and
minimum
footprint.
“It made a
terrific
impact,“ says
John Etten,
president of
Heritage, who
liked everything
about the Mirage
pop-up exhibit.
“Our knives are
really works of
art. Many are
done in a
limited, signed
and numbered
edition by
world-class
artists and
knifemakers.
They deserve a
classy
presentation.“
In a 10’ booth
space, tables
form a U along
the sides and
back. The
exhibit invites
people into the
Heritage “store“
to handle and
appreciate the
inlaid knives,
pistols and
rifles.
“The Mirage paid
for itself at
our first show,“
Etten says.
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