|
Measuring Your Performance
Benefits to measuring your
performance
8 ways to measure your
performance – and how to calculate them
Measurement best practices
Selecting Shows and Spaces that Work
Best sources for finding new
shows
Valid reasons to drop a show
Booth spaces to seek and to avoid
Designing Exhibits that Support Your Mission
Designing your exhibit for
maximum impact and functionality
How your objectives dictate your
exhibit shape
See examples of good and bad
exhibit design -- and find out why they succeed or
fail
Promoting Your Participation – Before / During /
After
Why promotions are essential to
greater success
3 elements of a successful
pre-show promotion
How to create better
demonstrations in your booth
Budgeting for Success
How to estimate a show's budget
in less than a minute
Most common budget-busters to
avoid
Rules of thumb for dividing up
your budget
Staffing the Show
The 4-step process to successful
booth staffing
How to select booth staffers who
will get more leads and better represent your
company
How to take leads field sales
reps will follow-up
You will also see many examples of successful
exhibit solutions in a variety of sizes - from
tabletops to massive islands -- as well as effective
trade show graphics that target specific audiences.
Attend this seminar and make your trade show profits
soar!
Who Will Profit From Attending:
Marketing, Sales & Advertising
Managers
Directors & Vice Presidents
Presidents, Owners & CEOs who
want more from their trade show investment
Innovative Trade Show Managers
Ad Agency Designers, Principals,
Creative & Production Managers with clients that
exhibit
|
