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Rapidigm Inc., a fast-growing player in the
fast-changing computer industry, projects
the image of a cutting-edge innovator using
an exhibit from the days of Y2K.
"I
think this is probably the best design yet,"
Rob Sagwitz, director of Corporate
Communications, says of the sleek and open
30’-by-30’ island. "And 90 percent of it was
existing. Nobody would know it’s still the
same basic structure we’ve had for the past
five years."
Every
year, Skyline reconfigures the structural
components and "reskins" them with new
graphics and signage to create exhibits that
evolve with Rapidigm and the industry.
"Each
year, our exhibit looks entirely different
with minimal investment," Sagwitz says.
"We
knew we would always want a fresh look,"
Sagwitz recalls. "We wanted to make sure our
image could change as the company changed.
And we didn’t want to have to start over and
purchase more hardware the following year.” |
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Name
Rapidigm Inc.
Primary
Business
Computers, Electronics & Technology
Exhibit Size
30' x 30'
Products /
Services
Tube System
Mosaic©
Fabric graphics
Custom
Key Objectives
Flexibility
Design |
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