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etón: An Aerial Presence

When exhibiting at CES, etón Corporation strives for something new and unique, and it gets just that from Skyline Exhibits.

This year, things definitely were looking up – at a trio of 34’ long structures suspended above the booth space. Visible from everywhere on the show floor, the structures displayed large fabric graphics and rear-projected videos.

“This was a great presentation that had a fantastic effect on everybody who saw it,” says John Smith, Executive Director of Operations for etón, which manufactures high-quality audio products.

Needing a substantial yet affordable presence, the company combined its own assets with rentals. The gigantic banners plus blackwalls and flooring created dramatic effect for the launch of etón’s Porsche-designed radios.

“Rentals keep the cost down and allow us to change our look,” Smith says. “Our company is all about innovation, so it’s important to have a fresh look, and the creative work by Skyline shows a lot of thinking outside the box.”



Download printable version (.pdf)

Name
etón Corporation

Primary Business
Computers, Electronics & Technology

Exhibit Size
40' x 50'

Products / Services
SkyTruss®
Engage
Tube System
Exhibit Rental

Key Objectives
Design
Lower operating costs
Flexibility

 

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