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A rejuvenated
exhibit garnered great results
and unexpected exposure for
Sealy Corporation, the largest
bedding manufacturer in North
America.
Leo Vogel,
director of Sales & Marketing
for Sealy’s Contract Div- ision,
was confident going into the
show in New York City because
Skyline had done what he asked:
Renovate an exhibit to project a
contemporary image, draw
attention and improve traffic
flow.
The 20’-by-30’
redesign was so alluring that
CNBC reported on the show live
from the Sealy booth and the
Jumbotron in Times Square showed
people testing beds in the Sealy
booth.
“The design
was excellent,“ Vogel says. “We
wanted to emphasize how science
and technology apply to our
products, so we went for a
high-tech look.“
“That’s what I
like about Skyline – the
flexibility.“ Vogel says. “We
have the same basic pieces of
hardware and an entirely new
look. And we can go with a
slightly different layout and
different graphics to focus on a
specific market.“
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