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As the
Assistant Product Manager for Meguiar’s, the leading
producer of surface care products, part of Jennifer
Steward’s duties is to coordinate their trade show
program. To support her distributors, Jennifer
relies on a fleet of 10 Skyline Mirage displays.
“Our sales guys
do a lot of small regional trade shows. These Mirage
displays are perfect. We just send them to the show,
they set them up really easily, they look great,
they send them back. It works perfectly.”
Meguiar’s used
to coordinate their logistics themselves.
Unfortunately, that led to problems. “We’d ship the
wrong graphic, or have display pieces or light bulbs
missing.”
Jennifer then
decided to let Skyline handle their booth logistics
for them. “What a big difference we’ve seen! Now
when our salespeople arrive at the shows, they have
the right graphics, all the parts, all organized, on
time, everything there.”
“Skyline
coordinates all shipping and lets me know if a booth
needs repairs. Now I have more time to do Product
Marketing. Skyline has been great to work with.”
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Name Meguiar’s
Primary Business Manufacturing & Industrial
Exhibit Size 10’ x 10’
Products / Services Mirage® (multiple) Asset Management
Key
Objectives Turnkey service Ease of set up |
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